Make your products traceable, intelligent and valuable

Explore the world's
first CRM for products

Transform your business with end-to-end product traceability

Connect every item to a unique Digital ID to unlock new capabilities across the full lifecycle – from streamlined compliance to easy resale.

Explore our platform

Trusted partner to world-leading brands

CAPTURE

Create a cloud-based digital profile for every item and capture events over their lifecycles.

CONNECT

Deliver valuable, trusted data to customers through engaging digital product experiences.

CAPITALIZE

Enrich your products with new capabilities and valuable customer services.

Unlock end-to-end product traceability and real-time insights

Trace the full lifecycle of every item from production to sale, customer use, resale and recycle. Access real-time, actionable data.

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Engage and retain customers with your products

Turn your products into media channels that deliver transparent product information, authenticity, styling and services.

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Comply with upcoming regulation and accelerate sustainability

Capture granular product and material data, events, certifications and more, then share with your customers and partners.

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Pre-program products for efficient resale, repair and recycling

Scale resale, repair and recycling services by automating access to your product data.

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Protect your brand with multi-layer authentication

Prevent counterfeiting and fraud with a multi-layer approach to authentication.

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See it in action

Get inspired

BALENCIAGA

Balenciaga launches a first-of-its-kind music merch capsule that gives customers access to an exclusive, embedded soundtrack.

Kathmandu

New Zealand’s #1 outdoor brand rolls out Digital IDs to engage consumers, scale new services and accelerate sustainability.

Ahluwalia

Ahluwalia is stitching the narratives of her past into every garment. Through a partnership with EON and Microsoft, each garment in the Autumn/Winter 2023 is connected with a Digital ID to unlock its unique design story.

Chloé

Chloé uses Digital IDs to trace every item from field to finished product and make each item “resale-ready” through a partnership with Vestiaire Collective.

Zalando

Europe’s leading online platform for fashion and lifestyle helps its customers prolong the lifespan of their garments through interactive Digital IDs across its private label collection.

Get inspired

BALENCIAGA

Balenciaga launches a first-of-its-kind music merch capsule that gives customers access to an exclusive, embedded soundtrack.

Kathmandu

New Zealand’s #1 outdoor brand rolls out Digital IDs to engage consumers, scale new services and accelerate sustainability.

Ahluwalia

Chloé

Chloé uses Digital IDs to trace every item from field to finished product and make each item “resale-ready” through a partnership with Vestiaire Collective.

Zalando

Europe’s leading online platform for fashion and lifestyle helps its customers prolong the lifespan of their garments through interactive Digital IDs across its private label collection.