An industry first, our partnership with Balenciaga showcases how Digital Product Passport technology is enabling innovative experiences that drive customer engagement and value. Balenciaga customers can scan select garments in their Music Merch collection and listen to an exclusive soundtrack by London-based trip-hop group, Archive. The song, titled “Patterns,” was composed exclusively for Balenciaga Music and is not available anywhere else or through any other channel. The launch marks the beginning of a new era where fashion products are not just physical assets, but also gateways to multimedia experiences where customers can connect directly with brands and creators.