Poshmark, EON, and Coachtopia Team Up to Launch Instant Resale in the U.S., powered by EON’s Digital ID Technology

Poshmark, a leading fashion resale marketplace powered by a vibrant community, together with EON, the leader in Digital ID technology, announced today a new partnership that allows consumers to resell Coach’s Coachtopia products seamlessly and near-instantly on Poshmark using its Digital Product Passport. Customers can scan any Coachtopia product to access a range of services, which now includes the option to resell the item on Poshmark with the click of a button, making the resale process easier than ever. By making their products “resale-ready”, Coach will be able to better maintain customer relationships after sale, increase customer lifetime value, and gain invaluable visibility into post-sale transactions. 

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“Our goal is to make the resale process as simple and seamless as possible, empowering everyone to bring their closet online and participate in the circular economy,” said Manish Chandra, CEO and Founder of Poshmark. “Poshmark’s community has already kept more than 300 million products in circulation and out of landfills and our partnership with EON will only amplify that impact, enabling people to seamlessly resell items, as well as enabling brands like Coach to participate in Poshmark’s thriving community, encourage their customers to embrace resale, and access invaluable insights.” 

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With this announcement, Poshmark joins EON Exchange, EON’s pioneering integrated partner marketplace which enables brands to embed valuable services into their products. Brands leveraging EON Exchange can share product data with business partners, such as resale platforms like Poshmark, and receive post-sale events data, such as resales, repairs, recycles, and more to unlock competitive insights and end-to-end product traceability. 

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“We are thrilled to welcome Poshmark to the EON Exchange, and make it just as easy for Coachtopia customers to resell their products as to buy them,” said Natasha Franck, Founder and CEO, EON. “This partnership reflects the importance of an ongoing relationship between brands and customers, which no longer ends at the first point-of-sale. Now brands can drive continuous revenue, relationships and data across the entire product lifespan.”

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This launch builds on Coach and EON’s relationship, in which all Coachtopia products come with a Digital ID, including handbags, wallets, ready-to-wear and footwear. Consumers simply scan the QR Code or tap an NFC tag (the same technology used for mobilepay) embedded on the item with their smartphone, and are then taken to a detailed product page with information on materials, product design and care services. Once they sign into their Coach account, they will have access to a range of services, including the option to resell the item on Poshmark. A simple click produces a complete, pre-filled listing on Poshmark with item details, creating a seamless customer resale process.

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“Coachtopia believes in an inclusive community of designers, thinkers, makers, and consumers to join us on the road to circularity,” said Joon Silverstein, SVP Global Marketing and Sustainability at Coach and Head of Coachtopia. “This partnership with EON and Poshmark epitomizes that belief as we make it much easier for shoppers not only to understand their product’s history but also to easily foster its continued life through resale on Poshmark.”

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Coach will now also have access to near real-time resale data from Poshmark, including which products were resold, the sale price, and more. This data is then recorded to the item’s Digital ID to increase transparency, build consumer trust and provide Coachtopia with new insights into the end-to-end product lifecycle.  

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About Poshmark
Poshmark is a leading fashion resale marketplace powered by a vibrant, highly engaged community of buyers and sellers and real-time social experiences. Designed to make online selling fun, more social and easier than ever, Poshmark empowers its sellers to turn their closet into a thriving business and share their style with the world. Since its founding in 2011, Poshmark has grown its community to over 130 million users and generated over $10 billion in GMV, helping sellers realize billions in earnings, delighting buyers with deals and one-of-a-kind items, and building a more sustainable future for fashion. For more information, please visit www.poshmark.com, and for company news, visit newsroom.poshmark.com.

About EON
EON is changing the way customers buy, sell, own and interact with products. The leader in Digital ID technology, EON enables brands to turn their products into more valuable, traceable and interactive assets that generate ongoing revenue and insights. The EON Product Cloud platform generates a unique Digital ID for every item, enabling brands to track products end to end, offer seamless resale, access competitive insights and connect with customers. EON's partner marketplace, EON Exchange allows brands to connect their products to a range of services including its pioneering Instant Resale, powered by integrations with dozens of players in every part of the retail industry. EON's clients include Coach, Chloé, Victoria's Secret, Target and many more. To learn more, visit EON.xyz.

About Coachtopia
Launched in April 2023, Coachtopia is a Coach sub-brand focused on circular craft and collaborative creativity, catalyzing the brand's progress towards a fully circular business model. Harnessing more than 80 years of Coach leather expertise, Coachtopia reimagines the product lifecycle from end to beginning— reducing the creation of new materials by crafting with waste and designing products that can be reimagined, remade and recycled to live multiple lives. To learn more, visit coachtopia.com.

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