With Digital IDs, Chloé plots a circular future

After committing last year to giving all of its products a digital ID by 2025, Chloé is moving towards that goal with Chloé Vertical — a project it says is designed to make products more circular as well as shrink the environmental impact of the brand’s supply chain by improving production of key raw materials.

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“Our main objective was to really understand what it takes to have full vertical transparency...The way I see it, once you buy a product, you know everything about that product. Then you want to resell it, you just click on your digital ID and instantly resell it.” – Riccardo Bellini, CEO, Chloé

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Take an exclusive look behind our collaboration in the Vogue Business feature.