LAUNCHED
2023
Kathmandu
New Zealand’s #1 outdoor brand rolls out Digital IDs to engage consumers, scale new services and accelerate sustainability.
Kathmandu customers can now scan their products to discover the unique sustainability story behind the specific product they buy, including learning about its design and manufacturing process, the factory it was made in, the materials used to make their piece, repair information and eventually traceability and resell recommendations.
“Partnering with EON is an innovative step towards our circularity ambitions, helping shift customer mindset to think circular, by giving them the option to repair their product and access to recycle information for when their Heli R is no longer serving them but is still in excellent condition to serve someone else.”
Robert Fry
General Manager of Product, Kathmandu
“Partnering with EON is an innovative step towards our circularity ambitions, helping shift customer mindset to think circular, by giving them the option to repair their product and access to recycle information for when their Heli R is no longer serving them but is still in excellent condition to serve someone else.”
Robert Fry
General Manager of Product, Kathmandu
“Partnering with EON is an innovative step towards our circularity ambitions, helping shift customer mindset to think circular, by giving them the option to repair their product and access to recycle information for when their Heli R is no longer serving them but is still in excellent condition to serve someone else.”
Robert Fry
General Manager of Product, Kathmandu
“Partnering with EON is an innovative step towards our circularity ambitions, helping shift customer mindset to think circular, by giving them the option to repair their product and access to recycle information for when their Heli R is no longer serving them but is still in excellent condition to serve someone else.”
Robert Fry
General Manager of Product, Kathmandu
Heli R Jacket
Heli Yeah!
With Digital IDs, Kathmandu hopes to deliver more transparent information to their customers, and facilitate circular services such as repair, resale and recycling.
