Why brands say QR codes are the clothing labels of the future

First, they came for menus. Now, QR codes are replacing another consumer-facing artefact: the clothing label. In this story by Rebecca Deczynski, Inc. takes a look at the reasons why brands are saying QR codes are the clothing labels of the future and the gateway to next-gen possibilities.

The American Apparel and Footwear Association is lobbying Congress and the Federal Trade Commission to allow legally required information such as fiber content, country of origin and cleaning instructions to be shared via QR code. The shift in policy would enable brands to save on label material usage and connect with customers in new ways.

The French luxury fashion label Chloé recently launched "Instant Resale" through EON Exchange partner, Vestiaire Collective. Pieces in the brand's spring/summer 2023 collection feature unique Digital IDs that enable customers to directly resell their item through Vestiaire Collective. After confirming the item's condition and uploading product imagery, they will receive an immediate price offer and, upon acceptance, will receive payment before having to wait for their item to sell directly to another consumer, as is typical of consignment marketplaces.

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