Behind the rise of resale, rental and recycling in fashion is a network of digital product IDs that make these next-gen circular business models possible. At the forefront of the connected products movement is Natasha Franck, whose company, EON has been working since 2017 to tag and trace billions of items from supply chain to end of life.
This perspective into a product’s lifecycle is transformative for a future fashion industry that pays mind to where a piece of clothing ends up and that visibility will play a critical role in making circularity a reality. EON’s technology is used by brands such as Chloé, Pangaia and Nanushka and more.
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