LFW Briefing: How ChatGPT and AI are appearing on fashion week runways

In the realm of technology, Digital IDs offer new possibilities for designers, but not many emerging designers have begun using them. At London Fashion Week, Priya Ahluwalia, founder of 5-year-old British brand Ahluwalia, announced a partnership with Digital ID startup EON and Microsoft. The collab is intended to bring full supply chain consumer traceability to Ahluwalia’s fall collection through Digital IDs. The Digital IDs also facilitate authenticity of items sold through resale, as customers can scan the ID to trace the garment into its second life.

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