LAUNCHED
2023
Zalando
Europe’s leading online platform for fashion and lifestyle helps its customers prolong the lifespan of their garments through interactive Digital IDs across its private label collection.
The “redeZIGN for circularity” collection offers Zalando customers an interactive way to explore their product’s sustainability story. Each piece in the collection features a sewn-in QR code that can be scanned to learn more about the garment origins, materials and design, along with after-sales services such as product care videos and resale. Every piece has been designed for circularity: they’re made of recycled or renewable materials, and made to last longer through reuse and recycling. The introduction of Digital IDs provides the digital foundation for Zalando to identify, manage and monetize these products through future resale and regeneration.
The “redeZIGN for circularity” collection offers Zalando customers an interactive way to explore their product’s sustainability story. Each piece in the collection features a sewn-in QR code that can be scanned to learn more about the garment origins, materials and design, along with after-sales services such as product care videos and resale. Every piece has been designed for circularity: they’re made of recycled or renewable materials, and made to last longer through reuse and recycling. The introduction of Digital IDs provides the digital foundation for Zalando to identify, manage and monetize these products through future resale and regeneration.
“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments."
LAURA COPPEN
Head of Circularity, Zalando
“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments."
LAURA COPPEN
Head of Circularity, Zalando
“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments."
LAURA COPPEN
Head of Circularity, Zalando
“With Digital ID, Zalando can deliver more product transparency to our customers and help influence purchasing decisions towards more sustainable products, alongside encouraging a behavior shift towards prolonging the life cycle of their garments."
LAURA COPPEN
Head of Circularity, Zalando
REDEZIGN Blue Sweater
