LAUNCHED
2020
unspun
The progressive Swedish outdoor brand turns their products into a communications touchpoint to engage and inspire customers through use, reuse, resale and recycling, and lay the foundation for a circular lifecycle.
Producing a single pair of jeans requires a huge amount of water and energy, and produces significant pollution. Developed as part of the Ellen MacArthur Foundation’s Jeans Redesign program, unspun's Genesis jeans demonstrate how Digital ID technology brings visibility and traceability to the supply chain, solving some of the biggest barriers to a circular fashion system.
Producing a single pair of jeans requires a huge amount of water and energy, and produces significant pollution. Developed as part of the Ellen MacArthur Foundation’s Jeans Redesign program, unspun's Genesis jeans demonstrate how Digital ID technology brings visibility and traceability to the supply chain, solving some of the biggest barriers to a circular fashion system.
“With the launch of our Genesis jeans featuring a scannable QR Code powered by EON, we are thrilled to establish a new model for circular denim. We hope Genesis serves as a showcase for how all players across the supply chain can work together to bring more sustainable product to market, advancing the fashion industry further towards the goal of a fully circular model that operates in harmony with our planet."
Annika Visser
Operations Lead, unspun
“With the launch of our Genesis jeans featuring a scannable QR Code powered by EON, we are thrilled to establish a new model for circular denim. We hope Genesis serves as a showcase for how all players across the supply chain can work together to bring more sustainable product to market, advancing the fashion industry further towards the goal of a fully circular model that operates in harmony with our planet."
Annika Visser
Operations Lead, unspun
“With the launch of our Genesis jeans featuring a scannable QR Code powered by EON, we are thrilled to establish a new model for circular denim. We hope Genesis serves as a showcase for how all players across the supply chain can work together to bring more sustainable product to market, advancing the fashion industry further towards the goal of a fully circular model that operates in harmony with our planet."
Annika Visser
Operations Lead, unspun
“With the launch of our Genesis jeans featuring a scannable QR Code powered by EON, we are thrilled to establish a new model for circular denim. We hope Genesis serves as a showcase for how all players across the supply chain can work together to bring more sustainable product to market, advancing the fashion industry further towards the goal of a fully circular model that operates in harmony with our planet."
Annika Visser
Operations Lead, unspun
The Genesis Jean
Web + social
Dedicated landing pages and social media content deliver educational videos and how-to messaging to customers, increasing awareness and encouraging user interaction with products.
