LAUNCHED
2020
Outerknown
The sustainable lifestyle brand launches ‘Second Spin’, a connected knitwear collection made from recycled materials to minimize its environmental footprint.
Each garment in Outerknown’s Second Spin collection features a unique Digital ID that enables it to be traced across its life cycle — from fiber to factory to finished product, and beyond. Outerknown’s vision was to create truly circular products. With Digital ID technology, each garment can be digitally identified and managed, creating the necessary digital foundation to steward items through future resale, rental, and sharing programs, and close the loop through recycling and regeneration.
Each garment in Outerknown’s Second Spin collection features a unique Digital ID that enables it to be traced across its life cycle — from fiber to factory to finished product, and beyond. Outerknown’s vision was to create truly circular products. With Digital ID technology, each garment can be digitally identified and managed, creating the necessary digital foundation to steward items through future resale, rental, and sharing programs, and close the loop through recycling and regeneration.
“We want to keep our products out of the landfill and in circulation, forever. This collection is another step in the right direction as we move towards our goal of becoming fully circular by 2030. We are excited to partner with a vertical supply chain partner to create these high-quality recycled garments, while also helping transform the way the industry interacts with and tracks products to enable a circular economy.”
Megan Stoneburner
Director of Sustianability and Sourcing, Outerknown
“We want to keep our products out of the landfill and in circulation, forever. This collection is another step in the right direction as we move towards our goal of becoming fully circular by 2030. We are excited to partner with a vertical supply chain partner to create these high-quality recycled garments, while also helping transform the way the industry interacts with and tracks products to enable a circular economy.”
Megan Stoneburner
Director of Sustianability and Sourcing, Outerknown
“We want to keep our products out of the landfill and in circulation, forever. This collection is another step in the right direction as we move towards our goal of becoming fully circular by 2030. We are excited to partner with a vertical supply chain partner to create these high-quality recycled garments, while also helping transform the way the industry interacts with and tracks products to enable a circular economy.”
Megan Stoneburner
Director of Sustianability and Sourcing, Outerknown
“We want to keep our products out of the landfill and in circulation, forever. This collection is another step in the right direction as we move towards our goal of becoming fully circular by 2030. We are excited to partner with a vertical supply chain partner to create these high-quality recycled garments, while also helping transform the way the industry interacts with and tracks products to enable a circular economy.”
Megan Stoneburner
Director of Sustianability and Sourcing, Outerknown
The Second Spin Collection
