EON Platform
Data infrastructure for the physical world.
One persistent identity for products, materials and related entities — for teams and partners to work from. Continuously updated to power enterprise workflows.
Not just where your data lives. What it does.
Customer data was once scattered across every system that touched a customer. CRM connected it and transformed how businesses understood and served them. Product data is facing its own version of that shift — and EON built the system to capture it: the industry's first Product Relationship Management, or PRM.
We went one step further and solved for where CRMs stopped: creating a persistent record, physically connected to the product, that travels with it through the physical world — staying with the product across every channel, and giving brands ongoing intelligence, revenue, and relationships across the identity's entire lifecycle.
Today, client product data is scattered across a dozen systems — expensive to reconstruct, slow to respond with, never real-time, and not AI-ready. EON delivers clients a system of record and a system of action that solves for this. We organize data and connect it into one identity, then put that data to work — automating workflows and business processes, and changing the way business is run internally and across third-party partners.
The opportunity is bigger than solving any one problem — it's turning a system of record into a system of action your business can run on. Every new interaction adds to what your business knows and earns. That's what EON was built to do.
The conditions have changed. Several forces are converging.
The value is obvious enough that it begs the question: why hasn't it been done before, and why now? Because there is new demand for structured, connected product data — and for a data model capable of representing the physical world.
- Regulation — requiring more structured, accessible and trustworthy product information, including Digital Product Passports
- New consumer behaviors — customers now expect services, transactions, and ownership experiences to follow the products they buy
- New business models — resale, subscription, and circularity are turning products into ongoing revenue, not one-time sales
- AI and agents — increasing the value of product data that's explicit, connected and machine-readable
- Technical readiness — persistent identity, data carriers, resolution, interoperability and event-driven data exchange now provide the foundation to connect the physical and digital lifecycle
What something is, how it relates, what happened to it.
In order to mirror the complexity and granularity of the physical world, a data model has to manage data that describes, relates, and is captured. EON handles all three natively, on the same record — attributes, relationships, and lifecycle events all attached to a single identity — so a brand isn't stitching together separate tools to get one answer. It's querying one record that already has it. This solves the reconstruction problem directly: the work of pulling scattered data together disappears, because the answer already exists on the record instead of needing to be rebuilt every time someone asks.
The model captures the physical world in three fundamental ways:
A layer, not a replacement.
EON works alongside the systems brands already use to design, source, make, sell and service products — PLM, PIM, ERP, commerce, traceability and other systems remain authoritative for the data they manage. EON connects that information around persistent product identities, creating a shared layer for product and supply-chain data, relationships and lifecycle events that can be used across systems, organizations and applications. Brands connect what already exists, rather than migrating systems or forcing every participant onto the same technology stack.
- Works with existing systems — connect PLM, PIM, ERP, OMS, commerce, supplier, certification, traceability and other platforms without replacing them
- Connects data around persistent identity — bring information from different systems and organizations together around a product's identity, and every component, facility, and supplier identity connected to it
- Creates context across the lifecycle — connect attributes, relationships and events rather than treating product information as isolated records
- Activates the identity — connects the physical product to its digital identity through a data carrier, so it can be reached in the real world, not just referenced in a system
- Drives compliance and workflow automation — makes that identity's information available to DPPs, compliance workflows, traceability, authentication, connected experiences, resale, repair and other applications
- Extends as requirements and use cases evolve — add new data, schemas, integrations, standards and use cases without rebuilding the underlying product identity
Ingest. Transform. Validate. Relate. Connect. Capture. Utilize. Permission.
Fragmented data limits what can be done across systems and life stages. EON turns it into an asset: ingesting it from wherever it lives, structuring it around a product's identity, and making it usable — for compliance, for revenue, for every application a business builds on top of it.
Ingest
Bring in product, material, supplier, facility, certification, lifecycle and other information through APIs, events, files, enterprise integrations and ecosystem partners
Transform
Map, normalize, structure and enrich different source formats so information can be used consistently
Validate
Apply schemas, validation rules, policies and business logic to identify gaps, nonconforming information and unmet requirements
Relate
create relationships between a product's identity and the component, facility, and supplier identities behind it.
Connect
link that identity to the physical product itself, through a data carrier, so it can be reached in the real world
Capture
Capture events through the lifecycle of digital identities for products and related entities with unique lifecycle, such as materials/ components.
Utilize
Put that information to work across Digital Product Passports, compliance workflows, traceability, authentication, connected experiences, resale, repair and other applications
Govern
Control how information is accessed and shared across audiences, roles and applications
Many ways to reach one identity.
A product's identity — or the identity of any component connected to it — can carry multiple enterprise, partner and standards-based identifiers at once, so every system keeps using what it already understands. Multiple physical data carriers can connect to that same identity too — QR codes, NFC tags, RFID chips, woven or printed labels. Neither an identifier nor a carrier needs to become the identity itself: identifiers tell systems what they're referring to, carriers connect the physical product to that reference, and all of them resolve back to the same persistent identity underneath.
- Identifiers — a single identity can carry multiple enterprise, partner, and standards-based identifiers, all pointing back to the same record
- Data carriers — QR codes, NFC tags, RFID chips, woven or printed labels, and more — brands choose the carrier that fits the product, not the other way around
- Multiple carriers, one identity — a single product can carry more than one data carrier, all resolving to the same underlying record
- No lock-in — neither identifiers nor carriers become the identity itself; they're pointers to it, not replacements for it
One persistent identity. Many audiences. Many destinations.
Every interaction gets routed to the right resource, for the right audience. EON resolves each one to the appropriate destination, and applies access controls so the right information reaches the right person.
- Resolve — dynamically direct an interaction to the appropriate Digital Product Passport, experience, service or machine-readable resource; EON supports GS1 Digital Link when brands use GS1 identifiers such as GTIN, as well as EON's flexible resolver format for products and implementations that do not use GTIN
- Access — make the appropriate information available to consumers, regulators, partners, enterprise systems and applications while protecting controlled or restricted data
- Role-Based Access — granular control over who sees what, so the same product identity can serve a regulator, a retailer, and a customer differently
APIs, events and open standards. Built to fit your architecture.
EON is API-first, event-driven and designed to exchange product information across systems, organizations and applications — using GS1 standards where they apply, flexible identity and resolution capabilities where they don't, and open interfaces to connect product data across the broader ecosystem.
- REST APIs — read and write product data directly, for real-time integrations and custom applications
- Webhooks + Events — subscribe to lifecycle events as they happen, instead of polling for updates
- Bulk + File Data Exchange — move large volumes of product data in and out on your own schedule
- Configurable Schemas — structure data to match your business, not a fixed template
- EPCIS 2.0 — native support for the global GS1 standard for supply chain events
- GS1 Digital Link + EON Resolution — resolve a product's identifier to the right destination, whether or not it uses GS1 standards
- JSON + JSON-LD — structured, linked data formats built for modern applications and the semantic web
- OpenAPI + OAuth 2.0 — standard API documentation and secure authentication, so integration follows patterns your developers already know
The full solution suite — powered by one identity.
Compliance. Traceability. Brand protection. Resale. Ownership. Customer experience — and the intelligence that ties all of it together. Most companies would need a different vendor, a different data model, and a different integration for each one. EON runs all seven off the same persistent identity — so start with whichever problem is in front of you today, and every solution you add after that builds directly on what's already there, instead of starting over.
- Traceability + Component Genealogy — manages origin data with unique identities for materials, facilities, suppliers, and weaves together the attributes, relationships, and events around the product
- Product Lifecycle Intelligence — turns event and attribute data into new business processes at every stage, from supply chain to resale
- Compliance + Data Intelligence — structures and evaluates product data to support regulatory disclosures and Digital Product Passport requirements
- Authentication + Brand Protection — scores every authentication signal in real time, rolled into a single trust score
- Customer Experience — turns the physical product into a persistent touchpoint, deepening the relationship long after purchase
- Ownership + Registration — records product registration and ownership relationships and carries that context forward as products change hands
- Resale, After-Sales + Circularity — activates resale, repair, service, and recovery against the same identity, turning end-of-life into new revenue
The bigger the network, the smarter every identity becomes.
No product exists in isolation — and neither does its data. EON connects brands to 90+ ecosystem partners, one of the largest connected networks in retail, so a product's identity keeps growing across sourcing, distribution, retail, customer, and second-life touchpoints, long after it leaves any single system. A product's lifecycle runs through suppliers, factories, certification bodies, traceability platforms, data-carrier providers, retailers, resale platforms, repair services, and recyclers — and every one of them can add to it: a new attribute, a new event, a new signal that makes a product's identity more complete than it was a moment before.
- Upstream — privileged to partner and be pre-integrated with leading suppliers, materials platforms, facility networks, traceability providers, and certification bodies, feeding the identity from day one
- Identity + carriers — pre-integrated and interoperable across QR, NFC, RFID, and authentication providers already connected and ready to link the physical product to it
- Downstream — driving new value with connected partners in commerce, customer service, resale, repair, and recycling — already in the network, ready to keep adding to it long after the sale
Connect once. Extend across the ecosystem.
Agents are only as reliable as the data they act on
An agent cannot reliably establish provenance if the same physical product has a different identity in every system it touches. It shouldn't have to infer that five similar records describe the same product, or reconstruct relationships buried across PDFs and system-specific schemas before it can answer a question.
EON gives agents connected product context to query directly — persistent identity, structured data, relationships and events provide a consistent foundation for AI use cases.
