Making the physical world addressable
Sync and enrich your data
Connect with any data carrier
Connect and build with over 200+ APIs
Retail's biggest connected identity ecosystem.
Digitally woven, component by component.
Trust that holds up at every stage of a product's life.
Not a silver watch. Emilie's silver watch.
One identity. A lifetime of value.
Are your products compliant? Let's ask them.
Drive customer loyalty, service, connection and trust.
Own your product economy.
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June 4, 2026
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