How Fashion Can Use Digital IDs

EON Founder and CEO, Natasha Franck, and Net-a-Porter Founder, Natalie Massenet, join BoF technology correspondent Marc Bain to discuss what giving every garment a Digital ID will do for fashion. They discuss how EON's technology works and highlight the opportunities for the fashion industry – from connecting to consumers across the full lifecycle to stewarding products through circular and sustainable lifecycles.

EON is the world wide web of products.

Natalie Massenet
Founder, Net-a-Porter + Managing Director, IMAGINARY Ventures